Your hotel website,
as a managed service.
Your brand, your booking engine, your payment provider — live on an enterprise CMS in days, where every future change is configuration, not a project.
Four goals you currently can't reconcile
A hotel group's digital estate is pulled between four forces, and every option on the market makes you trade one against another.
Win direct bookings
Stop leaking commission to the OTAs and make your website your best-performing sales channel.
Control your brand
Express every property and sub-brand precisely, without a bespoke build per hotel.
Stay compliant
GDPR, accessibility and PCI — without it becoming a permanent side project.
Move fast
Launch, change and rebrand at the pace of the business, not the pace of a development queue.
A bespoke build is slow and turns every change into a project. An all-in-one boutique platform forces you to rip out your booking engine and isn't built for enterprise scale. A website builder leaves you a fragmented, ungoverned stack. HWaaS exists to remove that trade-off.
What you get
Your website
Fast, beautiful and unmistakably yours — your logo, your colours, your photography, your voice — running on the same enterprise content platform (Sitecore) used by the world's biggest brands. Multilingual content and the freedom to change your pages whenever you want, without ever calling a developer. Rebrand? New photography? A new seasonal offer? Your team edits it; it goes live.
Your booking engine, connected — never replaced
You keep the booking system you already use. HWaaS connects your website directly to your existing engine: live rates, live availability, real bookings and confirmation numbers from your own system. Your guests book on your site and the reservation lands where it always has. If you ever switch providers, your website doesn't change — we reconnect it. Payments work the same way: your provider, your merchant account. Card details never pass through us.
Your products to run it all
Everything you use to run your account comes as separate products, each doing one job well: invoices and usage against your plan, support, your team's access, guided first-time setup, your guest data and control of your site's search. They stay deliberately independent — access to one never means access to another.
Why HWaaS over the alternatives
No single one of these advantages is unique. What no competitor assembles is the bundle.
| The alternative | What it forces on you | Why HWaaS wins |
|---|---|---|
| Bespoke agency build | Months to launch; every change is a development project plus a deploy; per-site engineering; high recurring cost. | Live in days; changes are configuration; one codebase across every brand; cost per additional site trends to zero. |
| All-in-one boutique platform | Rip out your booking engine and move onto theirs; a proprietary CMS; not built for multi-brand or enterprise scale; and your guest data lives in their black box, visible only through their dashboard. | Keep your own engine (SynXis, OPERA, Amadeus, Mews, Cloudbeds); an enterprise CMS; multi-brand at scale; no booking lock-in; and your guest data and search in your own hands. |
| Website builder or DIY stack | Fragmented website, booking, payments and compliance; weak governance and limited personalisation. | One managed platform, with enterprise governance, personalisation and compliance built in. |
| Status quo | Keep paying OTA commission; slow, expensive rebrands. | Win direct; rebrand by reconfiguration, not re-platforming. |
The products you run yourself
HWaaS Owner comes with every subscription. Guests, Site Search and Assistant join at the higher plans or as an add-on, and are switched on for the people you nominate.
HWaaS Owner
Included with every subscriptionSee and download your invoices and track what you're using against your plan. Raise and follow support requests. Set up your site the first time with a simple guided wizard — brand, pages, booking connection, domain — in your language. Decide who on your team can access which product and invite them yourself. Manage your booking-engine connection safely: your keys are stored encrypted and, once saved, even you only ever see the last few characters.
Guests
Per plan, or as an add-onIts own app, dedicated to your guest data: look up profiles, see their bookings and history, and download audience lists for your marketing — always and only your own hotel's guests. The data your website generates works for you, instead of sitting in someone else's black box.
Site Search
Per plan, or as an add-onDecide what gets promoted and what your guests see first — rooms, offers, restaurants, experiences. See what guests are actually searching for, and never let a “no results” page lose you a booking.
Assistant
In preparation — not available todayDescribe the outcome you want — a seasonal landing page, a version of it in another language, an A/B test, a personalisation variant — and it gets built on your site: you review what it proposes and publish when you're happy. It works only on your hotel's site, and only within what your own team is allowed to do. It is in development and part of our roadmap, not of the offer available today.
Each hotel sees and touches only its own data
Your guests, your bookings, your search content and your settings are visible to your team and nobody else's — and the same protection means no other hotel can ever see yours. This isolation is built into every product, on every screen and every action, and every access is logged. Because each product is built and operated separately, access to one never means access to another: someone you invite to manage search never sees a guest profile. And you never receive — or have to guard — a platform password or system key: sign-in is personal, per user, and access can be granted or withdrawn by you, per person and per product, at any time.
Compliance by default
- PCI SAQ-A posture — card data never passes through HWaaS
- GDPR built into the design of every site
- WCAG 2.1 AA and the European Accessibility Act (EAA) by default
- Every data access logged and auditable
One subscription, one price
Your plan is a single monthly charge covering everything: the enterprise platform your site runs on, the hosting, the booking connection, the products above and the service around them. You're renting a complete, running hotel website, not buying software licences and project work separately and stitching them together. There is nothing else to buy, license or maintain.
Standard
- Up to 2 languages
- 1 booking engine (Mews or Cloudbeds)
- 1 payment provider
- HWaaS Owner
Growth
- Up to 5 languages
- 1–2 booking engines
- 1–2 payment providers
- HWaaS Owner + Guests
Premium
- Unlimited languages
- Any engine, including certified ones (SynXis, OPERA, Amadeus)
- Multi-PSP
- HWaaS Owner + Guests + Site Search
We'll put together a proposal priced on your site's annual traffic and the products you want included.
Let's be clear about the positioning
HWaaS does not compete on price. It is a premium, enterprise offer — not the cheapest turnkey tool for a 20-room independent, a segment that is already well served. Its value is enterprise capability, control and de-risking: it avoids the hidden costs of the cheap options (ripping out your booking engine, lock-in, per-property duplication, compliance and data-isolation gaps) and sits well below the true alternative, which is a bespoke build on the same platform.
Shall we talk about your hotel group?
Tell us which booking engine you run and how many properties you have. On one call we'll tell you frankly whether HWaaS fits, and what your proposal would look like.
Request a proposal